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Start a D1 Training Franchise

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Skip the big-box chains and choose our winning franchise, where average membership rosters run between 200 and 300 clients.

A Fitness Franchise that Performs

Step into a D1 Training facility and you'll immediately recognize that we're not your average big-box membership gym.

ABOUT D1 TRAINING

A D1 franchise leverages the expertise of over 40 professional athlete-owners to offer training experience typically reserved for D1 athletes yielding high returns for franchisees. This is not your typical Workout of the Day or trendy, tech driven training fad.

It is a training model based on 5-8-week programs, designed by D1’s National Head Speed and Strength Coach Panel, underpinned by a periodization philosophy that all competitive and elite athletes use to perform at their highest level.

The 5-component program is designed for the individual athlete just like a Division 1 strength trainer would design a program for one of their athletes.

WHAT SETS A D1 TRAINING FRANCHISE APART

Our core values set us apart. From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit. Embrace our core values and change the shape of your city.
We Stand Above the Competition
Our fitness franchise provides clients with guided training typically only found in Division 1 programs.
Our Story is Rooted in Athletic History
D1 founder Will Bartholomew’s background as a Division 1 football star helped him craft a vision of elite athletic training for the general public.
D1 is an Affordable Opportunity
Breaking into the $30 billion fitness industry is remarkably affordable with D1. Our franchise gym system delivers you the support you need to get started.
Why Now is a Great Time to Own a D1 Franchise
With the fitness industry exploding, owning a boutique gym facility catering to a higher-paying clientele is a great investment. Owning a D1 franchise is a great way to start.
Athletes Love Training at D1
A business is only as strong as its customer base, and at D1, our customers love us. From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit.

TRAINING & SUPPORT

  • We offer comprehensive training programs and highly visible brand image and marketing.
  • You’ll attend a three-day, extensive training at our home office and flagship fitness facility in Nashville, TN, and when you leave, your training continues with self-guided study, nearly constant contact with support staff, and an extensive network of other franchise owners and their staffs.
  • We guide you through lease negotiations, remodeling and construction, equipment purchases, and hiring and training staff.
  • We’ve assembled one of the best teams in franchising to help you navigate the often complex path of opening a fitness facility.
  • D1 training positions you for long-term revenue growth.
The D1 Training franchise provides you the opportunity to join the $30 billion fitness industry, an explosive market that’s experiencing a staggering 2.1% growth each year, according to business research firm IBIS World1. Breaking into this growing industry doesn’t have to break the bank. In fact, you will realize how remarkably affordable D1’s franchise costs are.

Take the first step to your gym franchise ownership

To get started, submit the form below to learn more!
D1 Training Financial Data
The following financial information was provided by D1 Training to give you more information about the costs associated with a D1 Training opportunity
Minimum Cash Required
$250,000
Franchise Fee
$59,500
Total Investment Range
$127,450 - $634,868
D1 Training News

D1 Training Kicks Off 2024 with Opening of Milestone 100th Location as Franchise Development Surges

February 01, 2024| Franchise News
D1 Training kicks off 2024 with the opening of its milestone 100th location in Merrillville, Indiana. This comes on the heels of an impressive 2023, achieving substantial revenue growth across current facilities and the opening of 26 new locations. Heading into 2024, D1 has set its plans to open more than 50 units with double that in development, bringing its future total to 250 units.

D1 Training Reports Impressive Mid-Year Growth, Triples Franchise Footprint in Less Than 5 Years

August 24, 2023| Franchise News
D1 Training announces impressive mid-year growth with more than 30 signed franchise agreements and 10 openings year-to-date.

D1 Training Ranks No.1024 on the 2023 Inc. 5000

August 24, 2023| Franchise News
With One-Year Revenue Growth of Seven Percent, D1 Training Ranks No.1024 Among America’s Fastest-Growing Private Companies
D1 Training Testimonials
This place is amazing. We started my son here 3 years ago in a Baseball Training Class.…He is so much stronger and faster than he was just a few months ago (all tracked by the trainers through testing). …Very educated team that focuses on getting kids stronger using good form and hard work.
Ryan, Orlando, FL
It’s a different style of training, it’s high energy, high intensity. I wish when I was 14 years old, that I had a place like this to train. I’m kind of envious of the kids today that have the opportunity to train in a place like this. Receive the kind of coaching, because it could make you quicker, faster, stronger and a better athlete.
Peyton Manning, D1 Athlete | Co-Owner
I think what attracted me to become a part of D1 was its commitment to excellence. It’s all about fine-tuning, not only athletes but everyday people…what makes a D1 facility different is that it feels like a family.
Chris Paul, D1 Athlete | Co-Owner

D1 Training Franchise Owner Testimonials

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Available Locations:
Opportunities available in all states EXCEPT WA, AK, HI.
Business Type:
Franchise
MINIMUM CASH REQUIRED:
$250,000
Financing Assistance
3rd Party
Training Provided:
Yes
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