Skip the big-box chains and choose our winning franchise, where average membership rosters run between 200 and 300 clients.
A Fitness Franchise that Performs
Step into a D1 Training facility and you'll immediately recognize that we're not your average big-box membership gym.ABOUT D1 TRAINING
A D1 franchise leverages the expertise of over 40 professional athlete-owners to offer training experience typically reserved for D1 athletes yielding high returns for franchisees. This is not your typical Workout of the Day or trendy, tech driven training fad.It is a training model based on 5-8-week programs, designed by D1’s National Head Speed and Strength Coach Panel, underpinned by a periodization philosophy that all competitive and elite athletes use to perform at their highest level.
The 5-component program is designed for the individual athlete just like a Division 1 strength trainer would design a program for one of their athletes.
WHAT SETS A D1 TRAINING FRANCHISE APART
Our core values set us apart. From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit. Embrace our core values and change the shape of your city.We Stand Above the Competition
Our fitness franchise provides clients with guided training typically only found in Division 1 programs.Our Story is Rooted in Athletic History
D1 founder Will Bartholomew’s background as a Division 1 football star helped him craft a vision of elite athletic training for the general public.D1 is an Affordable Opportunity
Breaking into the $30 billion fitness industry is remarkably affordable with D1. Our franchise gym system delivers you the support you need to get started.Why Now is a Great Time to Own a D1 Franchise
With the fitness industry exploding, owning a boutique gym facility catering to a higher-paying clientele is a great investment. Owning a D1 franchise is a great way to start.Athletes Love Training at D1
A business is only as strong as its customer base, and at D1, our customers love us. From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit.TRAINING & SUPPORT
- We offer comprehensive training programs and highly visible brand image and marketing.
- You’ll attend a three-day, extensive training at our home office and flagship fitness facility in Nashville, TN, and when you leave, your training continues with self-guided study, nearly constant contact with support staff, and an extensive network of other franchise owners and their staffs.
- We guide you through lease negotiations, remodeling and construction, equipment purchases, and hiring and training staff.
- We’ve assembled one of the best teams in franchising to help you navigate the often complex path of opening a fitness facility.
- D1 training positions you for long-term revenue growth.
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D1 Training Kicks Off 2024 with Opening of Milestone 100th Location as Franchise Development Surges
“Watching this company grow from our roots in Tennessee to a beloved fitness brand across the country has been nothing short of remarkable,” said Will Bartholomew, D1 Training Founder and CEO. “The journey from our first location to our 100th location has been a humbling experience – and to see this historic moment come to life is truly and honor. This milestone opening further solidifies D1 Training as an industry leader as we continue to deliver world-class coaching and great programs to 100 different cities, serving thousands of athletes.”
Keys to the brand’s success have been enhancements to franchisee support starting with presales, growing a network of world-class coaches, leaning into professional athlete brand ambassadors such as Tim Tebow, improvements to operator training, and streamlined communication.
Additionally, the brand has put a refined focus on its commitment to the D1 Training mission, which is to create a space for and support athletes of any age in their fitness goals. Fundamentals included fine-tuning the athlete sign-up process and getting athletes enrolled in customized programs for their individual goals. With a service mindset, the brand was able to refine and optimize the business model and athlete experience. This resulted in strong performance, achieving 6.5% revenue growth compared to the previous year.
The industry remains strong as ever, with an untapped growth potential in scholastic training. The competitive landscape of youth sports is ever changing and having access to a place like D1 - where young athletes can hone their skills – is becoming increasingly important. This paired with D1’s adult and personal training programs provides an unmatched opportunity. With vast whitespace across the country, eager and passionate franchisees are flocking to the franchise opportunity and growth potential.
“It’s rewarding to be a part of such a remarkable business, surrounded by exceptional individuals and dedicated franchise owners,” said Dan Murphy, D1 Training Chief Operating Officer. “We’ve proven that we can stand the test of time and that the market really wants what we are providing at D1 Training. Our team is always looking toward the future and is committed to ensuring continued success for the brand and athletes we work with.”
* This information appears in Item 19 of our current FDD – please refer to our FDD for complete information on financial performance. Results may differ. There is no assurance that any franchisee will perform as well.
This place is amazing. We started my son here 3 years ago in a Baseball Training Class.…He is so much stronger and faster than he was just a few months ago (all tracked by the trainers through testing). …Very educated team that focuses on getting kids stronger using good form and hard work.
It’s a different style of training, it’s high energy, high intensity. I wish when I was 14 years old, that I had a place like this to train. I’m kind of envious of the kids today that have the opportunity to train in a place like this. Receive the kind of coaching, because it could make you quicker, faster, stronger and a better athlete.
I think what attracted me to become a part of D1 was its commitment to excellence. It’s all about fine-tuning, not only athletes but everyday people…what makes a D1 facility different is that it feels like a family.
D1 Training Franchise Owner Testimonials
D1 Training
