Franchise Information Center

Franchisors are only closing on average 1.2% of deals that enter their sales funnel. Among the reasons for this low conversion rate is a lack of focus on lead nurturing. Learn what lead nurturing is here, along with ways to implement it in your franchise sales process.

In our Lead Nurturing 101 article, we went into the details of what lead nurturing is and gave a general overview of how it is conducted. In this article, we dive deeper into why this practice is important and why franchisors should already have its lead nurturing plan in place before reaching out to prospective franchisees.

Monitoring key performance indicators (KPIs) is an important part in any business initiative. Here are 10 of them you will see when analyzing your company’s lead nurturing tactics.

92% of employees in America and 91% of employees in Canada agree that ComForCare/At Your Side Home Care is a great place to work.

If you’re eager to start seeing more green dollar bills in your bank account but are hesitant because you’re unsure how to finance your franchise, this post is for you.

Angie Avers has owned her Minuteman Press franchise in Phoenix, Arizona since July of 2021. Angie shares how she no longer felt valued as an employee working for others, why she felt comfortable taking the leap into business ownership with Minuteman Press, and how she has successfully grown her business.

Salon Suite Franchise Receives Recognition Following Exceptional Growth Last Year