Franchising Your Independent Business
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Lead Nurturing 101: Why Your Franchise Needs It
Franchisors are only closing on average 1.2% of deals that enter their sales funnel. Among the reasons for this low conversion rate is a lack of focus on lead nurturing. Learn what lead nurturing is here, along with ways to implement it in your franchise sales process.
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Why You Need to Do More Than Just Generate Leads
In our Lead Nurturing 101 article, we went into the details of what lead nurturing is and gave a general overview of how it is conducted. In this article, we dive deeper into why this practice is important and why franchisors should already have its lead nurturing plan in place before reaching out to prospective franchisees.
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Is Your Lead Nurturing Strategy Correct? These Metrics Will Tell You
Monitoring key performance indicators (KPIs) is an important part in any business initiative. Here are 10 of them you will see when analyzing your company’s lead nurturing tactics.
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4 Benefits of BBB Accreditation for Your Franchise
This is what BBB accreditation can do for your franchise.
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3 Reasons Business Owners Turn to Franchising for Expansion
Franchising as a means of business expansion can be a profitable and successful option for entrepreneurs seeking to expand their business. Here are three big reasons why.
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When You Have a Great Idea for a Franchise
Think your business idea is fit to be a franchise? The Franchise King covers the first thing you should do when you have an idea for a franchise.
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The Importance of Culture to Emerging Franchisors & Incoming Franchisees
Culture is important to business success. Read on to find out how important it is for emerging franchisors and incoming franchisees to have a distinct franchise culture in place from the start.
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Selective Franchisors Build Successful Franchise Systems
Being selective in the beginning can save you headaches down the road as a franchisor.
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What Franchisors Should Be Asking Their Franchisees
Franchising isn't a one-way street. Here are four questions franchisors should be asking to get feedback and insight from their franchisees via Ed Teixeira of the Franchise Expert blog.
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Flowchart: How To Turn Your Business Into A Franchise
This chart maps out the general steps you’ll encounter in converting an independent business into a franchise system.