Skip the big-box chains and choose our winning franchise, where average membership rosters run between 200 and 300 clients.
A Fitness Franchise that Performs
Step into a D1 Training facility and you'll immediately recognize that we're not your average big-box membership gym.ABOUT D1 TRAINING
A D1 franchise leverages the expertise of over 40 professional athlete-owners to offer training experience typically reserved for D1 athletes yielding high returns for franchisees. This is not your typical Workout of the Day or trendy, tech driven training fad.It is a training model based on 5-8-week programs, designed by D1’s National Head Speed and Strength Coach Panel, underpinned by a periodization philosophy that all competitive and elite athletes use to perform at their highest level.
The 5-component program is designed for the individual athlete just like a Division 1 strength trainer would design a program for one of their athletes.
WHAT SETS A D1 TRAINING FRANCHISE APART
Our core values set us apart. From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit. Embrace our core values and change the shape of your city.We Stand Above the Competition
Our fitness franchise provides clients with guided training typically only found in Division 1 programs.Our Story is Rooted in Athletic History
D1 founder Will Bartholomew’s background as a Division 1 football star helped him craft a vision of elite athletic training for the general public.D1 is an Affordable Opportunity
Breaking into the $30 billion fitness industry is remarkably affordable with D1. Our franchise gym system delivers you the support you need to get started.Why Now is a Great Time to Own a D1 Franchise
With the fitness industry exploding, owning a boutique gym facility catering to a higher-paying clientele is a great investment. Owning a D1 franchise is a great way to start.Athletes Love Training at D1
A business is only as strong as its customer base, and at D1, our customers love us. From the owner of the facility down to the newest members, everyone strives to exemplify the D1 spirit.TRAINING & SUPPORT
- We offer comprehensive training programs and highly visible brand image and marketing.
- You’ll attend a three-day, extensive training at our home office and flagship fitness facility in Nashville, TN, and when you leave, your training continues with self-guided study, nearly constant contact with support staff, and an extensive network of other franchise owners and their staffs.
- We guide you through lease negotiations, remodeling and construction, equipment purchases, and hiring and training staff.
- We’ve assembled one of the best teams in franchising to help you navigate the often complex path of opening a fitness facility.
- D1 training positions you for long-term revenue growth.
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D1 Training Ranks No.1024 on the 2023 Inc. 5000

D1 Training continues to move up the list to No.1024 on the 2023 Inc. 5000, an annual list of the fastest-growing private companies in America. D1 Training was also featured as No. 5 on the list within fitness organizations.
The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. D1 Training has tripled its franchise footprint in less than five years and continues to achieve strong performance marks. Notably, D1 reported 7% same-store-sales growth for 2022 with numbers for 2023 trending in a similar fashion. According to D1 Training’s Franchise Disclosure Document, the average gross revenue for D1 franchised businesses in 2022 was $870,884*.
“It is such an accomplishment to see our unwavering commitment to providing state-of-the-art athletic based training honored in the Inc. 5000,” said Dan Murphy, D1 Training COO. “Our vision for empowering youth athletes and fitness enthusiasts resonates deeply within our company. The ability to be recognized for all of our hard work is unapparelled as we are on the path to making D1 Training the household name for peak athletic training. As we move forward, our goal is to continue the momentum built and expand the future of fitness for years to come.”
The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. In all, this year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years.
Fueling D1’s performance is a strategic investment from Princeton Equity Group that will continue to propel D1 as a national brand synonymous with high-caliber athletic performance and fitness.
The industry remains strong as ever, with an untapped growth potential in scholastic training. The competitive landscape of youth sports is ever-changing and having access to a place like D1 - where young athletes can hone their skills – is becoming increasingly important. D1’s partnership with Dashr, the industry's fastest growing and most reputable designer and supplier of combine testing equipment, is raising the bar when it comes to sports technology integration within the industry. This paired with D1’s adult and personal training programs are providing an unmatched opportunity.
For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, available on newsstands beginning Tuesday, August 23.
“Running a business has only gotten harder since the end of the pandemic,” says Inc. editor-in-chief Scott Omelianuk. “To make the Inc. 5000—with the fast growth that requires—is truly an accomplishment. Inc. is thrilled to honor the companies that are building our future.
This place is amazing. We started my son here 3 years ago in a Baseball Training Class.…He is so much stronger and faster than he was just a few months ago (all tracked by the trainers through testing). …Very educated team that focuses on getting kids stronger using good form and hard work.
It’s a different style of training, it’s high energy, high intensity. I wish when I was 14 years old, that I had a place like this to train. I’m kind of envious of the kids today that have the opportunity to train in a place like this. Receive the kind of coaching, because it could make you quicker, faster, stronger and a better athlete.


D1 Training Franchise Owner Testimonials

