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Announcing Operation Enduring Opportunity

The First Lady Michelle Obama has launched what must be the exciting government initiative to promote veterans in employment, Operation Enduring Opportunity.

“America has your back,” she told veterans in a speech and pledged to create 100,000 jobs for veterans and their spouses. Franchising will be a major platform in launching that jobs initiative.

She added the following comment during a speech at the US Chamber of Commerce: “That’s 100,000 veterans and spouses who will have the security of a paycheck and good career. That’s thousands of families that can rest just a little bit easier every night.”

Unemployment figures a pretty staggering amongst veterans. The Washington Post reported that among veterans who’ve served in the military since 9/11, unemployment rates are around 12%. And among veterans under 24 years of age, unemployment is 22%. The IFA announced after that speech that it hopes to create 80,000 jobs for veterans via franchising.

For veterans looking to learn more about purchasing a franchise, Franchise Direct has many great resources, as well as access to franchises that offer franchise discounts to military veterans.

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