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Every now and again, we come across truly inspiring stories from the franchising world, personal stories that mix innovation, optimism and a relentless desire to succeed in business.

Entrepreneurs Matt Kolb and Tim Majors, founders of Pedals To Properties, have one of these stories. Let’s look at the credentials of their business project, Pedals To Properties: Ambitious business in an industry that has been overwhelmed by the recession? Check. An environmentally-friendly concept and the desire to make the world a better place through business? Check. Commitment to franchise expansion? Check.

So it is with Pedals To Properties, one of the more interesting franchise concepts I have come across in awhile. According to a recent Reuters profile, it is a Boulder, Colorado-based real estate franchise where potential buyers cycle to view homes for sale. The founders believe that the bike ride helps buyers get a better sense of the house they are about to buy. The company focuses on communities with a more liberal slant and they’re finding a certain niche despite the problems with American real estate.

“There’s a great movement in the United States toward cycling and sustainability and community development,” Majors, an Australian-born entrepreneur who previously built and sold a national textbook supply company that employed 400, told Reuters. “This niche is so eye-catching. We’re capturing the health-conscious people.”

With low start-up costs, Majors and Kolb are confident that their business will continue to grow.

It’s a brave undertaking and an exciting concept. I hope it goes well for them.