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Business Insights #8: The IFA's Annual Convention

This week, Franchise Direct's Lillie Burroughs speaks to delegates at the Annual International Franchise Association Convention in San Diego.

Download Business Insights #8, or view in the player below.


Lillie asked a variety of delegates from the franchise community about how they were coping with economic downturn.

Donna Ettenson from the Association of Small Business Development Centers explained "things are very tight right now and we're hoping that the stimulus package will encourage banks to begin lending to small businesses again". She continued "People are still interested in starting a business and one on ten people in the United States wants to have their own business".

Doc Cohen from Cookie Associates Limited voiced a determined attitude, saying "We're looking at our entire operation. We're making sure that we're operating efficiently but what we're not going to forget is that we owe a duty to our country and our customers to continue to provide them with a top notch product and outstanding customer service".

Pam Price, Vice President of Domestic Development for Nexcen Brands observed that "People are afraid - do I sit on the capital, do I invest - what do I do? The nice thing about franchising is that right now it is one of the strongest mediums to start a small business, and small business owners have really got to start putting that money back into the economy, I think, to really help perpetuate growth".

Drew Myers, CEO of spoke about he thinks "this is a great time for veterans to explore franchise opportunities".

Brian Spindel, Co-Founder of PostNet spoke about how "our business is very steady, we don't boom during great times and we don't dip during a down turn. We're finding that the interest in franchises is also picking up."

Chip Baranowski, Director of Development at Unishippers, echoed these positive sentiments, saying "in our business model, we've sustained growth because we're in the shipping industry dealing with business to business customers and even during a downturn they need to get their products from point A to point B".

Finally, Dina Dwyer Owens from The Dwyer Group ended on a determined and optimistic note, saying "those who aren't doing well, we as an organization, of course have to work very hard to provide them with the tools they need to be able to survive through this ... at the end of the day, we're all going to be stronger businesses as a result of this downturn".

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