Franchise Direct's European headquarters enjoyed a great weekend in Dublin this weekend following the Emerald Isle Classic.
The game itself - Notre Dame beat Navy 50-10 - wasn't so memorable, but it was great event for the business communities of both Ireland and America. There were many networking events and the Irish media guesses the event will be worth more the $100 million to the domestic Irish economy.
Apparently, about 40,000 Americans travelled to Ireland for the game. It was great to see so many people come together in the interest of a shared heritage and a love for football, and in the end of the day, hundreds of businesses on both sides of the Atlantic benefited.
Great job by everybody involved.
Happy Labor Day to everybody! Wishing you all a relaxing day to the formal end of the summertime.