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Franchising In India, Part 4: A Final Look

Today we’re going to wrap up our exclusive week-long look at franchising in India with a multimedia look at two different stories of franchising, one Indian, one American.

Below you’ll see photos of a restaurant called Rajdhani. It’s one of the more interesting food franchises I’ve ever dined in. They sell thalis, a traditional Indian dish. Basically, your group sits down and after water is served to you, you simply wait: there is no menu. The waiter gives you a plate and over the next fifteen or twenty minutes, you are served a bevy of exciting and tasty treats on a silver platter.  All of this costs 125 rupees. It was a huge feast and I thought it was great value.

Rajdhani is a growing business with restaurants throughout India and even in Dubai. They’re a food franchise to follow.



Two interior shot at Rajdhani

Then only blocks away in New Delhi’s Connaught Place, you’ll find one of the more recognizable franchise brands in the world, KFC. Just like McDonald’s, they have similar cultural challenges to overcome in launching in India. The YUM! Brands flagship has tailored their menu to the Indian market, with veggie burgers and a veg thali of their own. But you also get the fried chicken KFC are famous for. You can get a sense of how ordering food works from these photos. The units are generally tiny and you’ll see security guards at all of them.


Here's the exterior of a popular KFC in New Delhi

img_3 Here's the KFC Indian menu

That just about wraps up our look at Indian franchising. If you would like to read some background on Indian franchising, or read about McDonald’s in India or if you're just curious about the Indian scene, you can find all this info on the Franchise Direct blog. Thanks for reading this week.

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