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Growth During A Downturn

While the jury’s still out on the longer-term strength of the US economic recovery, businesses are beginning to look to the future instead of being dragged down by the recession of 2008.

But should the economy falter again, what lessons can businesses and franchises take from the recent challenges? Whereas many businesses struggled to keep their heads above water during the downturn, McDonald’s turned the recession into an opportunity to consolidate its place as the world’s biggest franchise. has broken down McDonald’s recession success story into five steps in a recent article. It’s a sort of blueprint for how to build a business at a time of economic stagnation. Here they are in easy to read bulletpoints:

  • Recession-Friendly Pricing
  • Reduced Advertising Costs
  • Improved Operations
  • New Products For Different Markets
  • Rapid Price Adjustments

We’ve written a lot about McDonald’s in the past few months, but this really is the definitive article on how they did it. Now, not every franchise has the market position to cut prices and improve operations during an economic nightmare, but you have to admire the way McDonald's turned a potentially-bleak situation into a platform for expanded growth.

It took courage and vision, that's for sure.

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