Facebook is the final frontier for small businesses seeking new audiences. The website features 500 million users worldwide and features all kinds of opportunities to target customers. Maximizing its potential is a difficult thing, though.
We were intrigued to recently read a USA Today interview with the director of Facebook Local, Emily White. White discussed many of the aspects involved in local advertising with Facebook, as well as how a small business or franchise should curate their presence on the social networking website.
White made two points in particular that I thought were really helpful for drafting a Facebook strategy for your business.
It's all about authentic content. The great thing about Facebook is you can try something and see how it works with your customers. Ask them, and see the response.
And on how many times a business should update its Facebook page:
The general rule is, you're in pretty good shape if you're posting three times a week. That gets you to a pretty sweet spot. Any more would be just too much.
There's no single template on how a franchise should present themselves on Facebook, but White does offer some steadfast guidelines in this interview. No small business can afford to ignore Facebook in this day and age. If you're looking for a 'beginner's introduction' to Facebook, this is a great place to start.