The IFA's presence was felt at a recent banking conference that featured over 1,000 leaders from America's retail banking sector. Lead by president Steven A. Caldeira, the IFA made the case that franchising is a worthwhile investment. Lending is such a critical issue for the franchising community, which makes it critical that the IFA is getting this message across to the country's top banking executives.
Caldeira was the main headliner from the franchising community at the event, which also featured a panel at the conference entitled “Engaging in Franchise Lending: Growing Bank Loans in 2012 Using a Proven Concept". There's an interesting blog post on the meet-up over on the IFA's blog which provides some photos from the event as well as some discussion of what was achieved in Austin.
“While the credit crunch has eased somewhat, franchising needs significantly more capital to return to strong growth and job creation,” Caldeira told the conference. “We’re here to raise awareness about the advantages of franchising as a proven, scalable, lower-risk small business model, and the unique tools and turn-key solutions available to increase franchising lending and a healthy return on investment. Now is the time.”
The bottom line is crystal-clear: franchising is a safe and proven business model. Entrepreneurs are out there ready to start franchising. They just need funding from America's lenders. The country as a whole benefits from franchising.