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Madonna Joins The Franchising Revolution

There are some big names in the world of franchising, but none bigger than this: Madonna, the queen of pop, is launching a fitness franchise.

The Material Girl has proven her commitment to physical fitness in the last number of years. Any of us would find the life of constant dancing and performing grueling. Madonna is 51 now and staying fit is incredibly important to her ability to keep her position as one of the world’s biggest entertainers.

Her fitness franchise will be known as Hard Candy Fitness. According to the NY Times, Madonna’s fitness franchises will feature “classes, a bike studio and a mind/body studio, a juice bar and “lavish locker rooms built with the finest materials.”

Most interestingly, Hard Candy Fitness will be immediately focused on the international markets. Its first centre will be in a “30,000 square-foot space in the Bosques de las Lomas section of Mexico City”. Hard Candy will also be looking into opening centres in Russia, Brazil and Argentina, as well as locations in Europe and Asia.

Welcome to the world of franchising, Ms Cicconne. As you may know, Franchise Direct already has many of the world’s top fitness franchises in its directory.

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