The global popularity of the World Cup was a great opportunity for the social media tool of the moment, Twitter, to unveil a new scheme to make profits: its promoted tweeting platform. Everyone is sensing the marketing potential of Twitter but not everyone has brought it to life. This tool will greatly enhance those capabilities.
Guest blogging on the Small Biz Trends website, Joel Libava has provided a really interesting breakdown of how people in franchising can utilize this tool. Essentially, Twitter is slowly and strategically introducing ads (via tweets) to its feed. While the companies allowed to use the service are presently limited, the time will come for franchisors to use the service and they should prepare for that day now.
Joel’s post is also an expression of the frustration of using social media for business ends. You hear so much about how social media has revolutionized marketing but it’s far murkier to figure out if profits ever arrive because of Facebooks ads or Tweeted sales. Joel thinks promoted tweets will be a “game-changer” as they’ll allow your promotions to get the visibility they require to be effective.
It's still early days, but everyone in franchising should be watching to see how this tool develops in the coming months.