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Super Bowl victory for franchising

Part of the joy of Super Bowl Sunday is that there's so much to take in that doesn't involve football. Even if you're not a sports nut, you'll find plenty of entertainment with the national anthem, the halftime show, and especially, the commericials.

As it’s the only day of the year when most people care more about the ads than the programming, Sunday's Super Bowl has proved to be a huge success for the franchising industry. According to NBC’s figures, franchised companies spent a total of $14million more on advertising than all other combined enterprises.

Now, the franchising industry does have a Super Bowl record that even the Pittsburgh Steelers would envy: it has defeated non-franchises in advertising output in 21 of the last 22 Super Bowls. Still, it was impossible to ignore the pall of the recession in the build-up to this Super Bowl, and for franchises to come out on top in advertising shows unequivocally the strength and commitment of the industry in this difficult time. Go team!

Read more stats about Super Bowl advertising here.

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