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The Biggest Man In Franchising

There are many big personalities in franchising, but none perhaps as large as Shaquille O'Neal.

The former Orlando Magic and LA Lakers just wrapped up one of the most decorated careers in NBA history last summer, but he is not resting on his laurels. You'll see him on the TNT pre-game and post-game coverage of NBA games, of course, but Shaq has put a lot of his energy into developing his franchise brands. Not only does he already own 24-Hour Fitness and Five Guys Burger and Fries franchises, but he's taken a big stake in Soupman.

Asked about why he was interested in the franchise by Franchise Times, Shaq spoke pretty directly “I tasted it one day,” he said. “It’s a good product with a great team. My favorite is the lobster has lobster chunks.”

Shaq joins the likes of Reggie Jackson, Jason Alexander (George from Seinfeld) and Lloyd Sugarman of Johnny Rockets to play role with the soup franchise. Soup has a relatively small share of the food franchise market but with the muscle of Shaq behind it, perhaps The Original Soupman might turn soup franchises into the next sandwich franchises.

“Shaq brings the fact that he likes the soups enough to bring his fame to the endorsement,” Sugarman told the magazine. “He could endorse anything,” so endorsing The Original Soupman is a big plus for the brand, he adds.

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