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Exciting Profile of Koko FitClub in the Boston Globe

Koko FitClub are undoubtedly one of the most innovative fitness franchise concepts on the market today. But don’t just take our word for it, entrepreneurs. The Boston Globe has just written a very exciting profile about what makes this franchise so unique.

Based in Rockland, Massachusetts, Koko FitClub seize on two of the most popular trends in fitness franchising right now: the personal trainer and the spread of technology. As the Globe write, Koko FitClub are one of the first franchise concepts to merge the two ideas. With the help of digital recording equipment, a gym-goer gets their own personal trainer, via a USB key.

Here’s how the franchise works, as explained by Scott Kirsner of the Boston Globe:

When you insert your USB drive into one of the Smartrainer machines, it greets you and then serves up a customized 30-minute workout, telling you how many times to repeat each exercise, when to add weight, and importantly, Wood explains, making sure you don’t rush through the motions: Going slowly makes your muscles work harder. (The machines prompt you to complete each repetition in sync with a graphic that moves up and down, to get the pace right.)

This story does a great job of putting the reader into the franchise and provides a real sense of how this gym works.

Massachusetts is one of the most health-conscious states in the country, and the problem Koko Fit Club faces is standing out from the other more established fitness franchises. They’re clearly generating a lot of interest in the suburbs of Boston and have plans to expand.

In fact, co-founder Mike Lannon is positively bullish on the prospects of Koko’s in the near future.

“In 2011, we think this will really take off, when our existing franchisees start opening their second, third, and fourth locations. We absolutely see this having thousands of gyms worldwide.’’

It’s nice to see a franchise with grand designs on the future and we wish Koko FitClub all the best as it grows and grows.

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