It’s the New Year, and that means New Year’s resolutions. While we might struggle to maintain those lofty intentions for the while year, for the winter months at least, many people insist on trying to change their lives. And for most of us, that means getting out more, being active and going to the gym.
For gym franchises, January is one of the busiest times of the year, as customers begin to search out new fitness centers. And as the reality of last year’s recession begins to change the architecture of people’s lives, we’re finding new trends emerging everywhere, especially with fitness franchises.
According to Entrepreneur and the Atlanta Journal-Constitution, there is a new, popular model for fitness franchises that is been perfected by companies like Snap Fitness and Anytime Fitness. By and large, these are 24-hour fitness centers that are decidedly smaller. They don’t have many staff around or any massive amenities. As the AJC says, some of them don’t even have locker rooms. What they do have are a lot of cardiovascular machines.
This is music to a franchisee’s ear. As the market constrains and big fitness centers fight for a smaller piece of the fitness pie, it is clear that consumers are looking for a smaller, daresay more intimate experience when they work out. These popular fitness franchises offer a more affordable, around the clock experience. For people looking for an entry system into fitness franchising, these franchises offer easier access to the market, not to mention a possibly more profitable one.
It’s unclear whether people will keep their New Year reolutions to work out more in 2010, but the writing is on the wall for fitness franchising. It will be companies like Snap Fitness and Anytime Fitness that are leading the way in the industry.