Budget cuts in the educational system have forced many school districts to cut back on physical education programs. In addition, local governments in many areas have cut funding for recreation areas such as parks. These cuts have left parents seeking ways to keep their kids physically active. According to senior analyst Taylor Hamilton of research firm IBISWorld, “Youth memberships have become one of the fastest growth areas for the fitness club industry.”
According to the CDC, more than one third of children and adolescents are overweight or obese. Having opportunities for safe and consistent exercise for young people is vital for creating a healthier future. In turn, this contributes to a steady market demand for anyone wishing to take open a children’s fitness franchise.
Children’s fitness franchises aren’t simply different versions of their adult gym counterparts. Many franchises are built around a play concept, incorporating dance, motor development, gymnastics, music and fitness. Making exercise fun and not like an obligation helps to encourage a healthy lifestyle – and recurring business for the franchisee.
Anyone looking to start a children’s fitness franchise should carry out research typical of an incoming franchisee and ask questions before committing to one franchise such as whether their desired location has enough kids to make a profit, and ascertaining what kind of funding they will need.
As with anyone who works with children, patience, enthusiasm and energy, along with good management and organizational abilities are a must. On the business side, the interpersonal skills to lead staff and deal with parents are equally important.