Women in franchise businesses - Financial Facts

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Women working within a leading franchise system: Case Study

Lynette McKenna is Vice President of one of the most respected franchise brands in the industry: Dunkin Brands Inc. Lynette worked as a 2nd grade school teacher before becoming a real estate broker and then VP for Dunkin Brands Inc.

Dunkin Brands founder, Bill Rosenberg is also the founder of the International Franchise Association (IFA), working to provide important information and resources for potential franchisees and franchisors.

Here Franchise Direct relate Lynette’s expertise of the franchise industry firstly as a woman working within the industry, and secondly her advice for potential female franchisees wishing to enter into the franchise industry…

Do you think women are more successful than men as potential franchisees?

“In many cases they are more successful. Women are born business leaders. They must learn to multi-task from an early age. Also, they have a great understanding of the human mind and what motivates people.” These attributes make women an attractive target group for franchisors and their franchise opportunities.

Why do you think women don’t embrace franchising as readily as men do?

Women “don’t embrace franchising because many companies don’t take women as seriously as men.” However this perception is changing as more “companies are targeting women” because they “women have a tremendous amount to offer” in the franchising industry.

“The women franchisees I have been associated with are some of the most successful within their give franchise brand.”

Describe 5 key points a potential female franchisee should consider when considering a franchise opportunity…

1. Potential women franchisees must be “willing to start in what has been a man’s world” traditionally. There are many examples of inspiring female franchisees and franchisors out there that are succeeding within the franchise industry.
2. Potential women franchisees must be able “to network: with industry leaders”, other franchisees and of course, the franchisor.
3. Women entering into a particular franchise industry for the first time, must “learn as much as possible about the industry” before going into it. This will give women the best possible advantage of succeeding as a franchisee.
4. Potential women franchisees must “not be afraid of failure” as “you learn more that way”.
5. Women franchisees must “never take no for an answer…there is always another source” women can approach to solve a problem or situation within the franchise operation.

Dunkin’ Brands Franchise Opportunities: Baskin-Robbins Ice-cream franchise opportunity…

The Baskin-Robbins franchise opportunity offers potential individuals the pleasure of being in business for themselves but not by themselves. Invest in the security of joining an innovative network with more than 60 years of QSR and franchising experience, and the power of one of the world's most admired and recognized organizations with over 99% public brand awareness. Come and see what franchising with Baskin-Robbins is all about…