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Franchise Direct Blog

How Veterans Can Leverage Military Skills to Start a Franchise

by Kimberly Crossland| November 12, 2025| Franchise Direct Blog
The transition from military life to a civilian career can often feel like starting from scratch. However, many veterans have found a niche in running a franchise after their military career is complete. Here is how the combination of military veterans and franchising has become such a successful pairing.

3 Steps to Building Strong Relationships with Franchisors

by Joel Libava| November 05, 2025| Franchise Direct Blog
To work at its best, your franchisor-franchisee relationship shouldn’t be looked at as a transaction. It's a partnership that can make or break your success as a franchisee. These are three concrete steps you can take to build a partnership that drives mutual success.

Navigating the Franchise Discovery Process Like a Pro

by Kimberly Crossland| October 29, 2025| Franchise Direct Blog
The franchise discovery process is as much about you vetting the brand as it is about the brand vetting you. Let's break down how to navigate this process with confidence and clarity.

How to Overcome Common Fears of First-Time Franchise Owners

by Kimberly Crossland| October 15, 2025| Franchise Direct Blog
Fears are universal, especially when doing something for the first time. This post isn’t about pretending those fears don’t exist or downplaying them. It's about giving first time franchise owners tips to help overcome them.

How to Choose a Franchise That Aligns with Your Values and Beliefs

by Joel Libava| October 01, 2025| Franchise Direct Blog
It's likely no franchise opportunity will match your belief system 100%. The goal is to find one you can represent authentically and with integrity, says advisor Joel Libava. He provides tips on how to find a franchise that best aligns with your values and beliefs in this post.

A Guide to Franchise Financing Options

by Kimberly Crossland| September 17, 2025| Franchise Direct Blog, Financing a Franchise
Beyond traditional bank loans, there are a variety of creative and flexible financing methods available for you to begin your journey as a franchisee. These other financing methods include small business loans, ROBS, personal asset leverage, and crowdfunding.

Thriving Unconventional Service Sector Franchise Opportunities

by Kimberly Crossland| September 10, 2025| Franchise Direct Blog
No storefront, no problem. If you don't want a traditional brick-and-mortar location, perhaps look at service-based franchise models. Serving both B2C (business-to-consumer) and B2B (business-to-business) client bases, these franchises offer options that can work with lower overhead and be business areas sometimes not thought of initially.

How Franchisees Find and Keep Star Employees

by Joel Libava| September 03, 2025| Franchise Direct Blog
The franchise industry presents recruitment elements that can differ from more traditional corporate hiring. However, while your franchisor will play a large role in your practices, there are things you can do as a franchisee to make the process as painless as possible.

Mastering Local Marketing for Out of the Gate Franchise Growth

by Kimberly Crossland| August 20, 2025| Franchise Direct Blog
Even with franchisor support available, there is a common concern that frequently surfaces for prospective franchisees: marketing. Let's demystify what this type of marketing looks like and how you can establish a strong presence in your local area, even before you open your doors.

Understanding Site Selection Dynamics for Your Future Franchise

by Kimberly Crossland| August 13, 2025| Franchise Direct Blog
Location is universally acknowledged as a cornerstone of success for franchises. However, site selection for a franchise is far more intricate than simply identifying a high-traffic area, including elements such as demographic alignment with your selected franchise, competitive landscape of the area, ease of access, and potential future development.

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