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Business Insights #9: The Customer


In the ninth instalment of the Business Insights video series, Franchise Direct CEO Sean McGarry offers advice on that essential element of every business: the customer.

Download Business Insights #9, or view in the player below


Sean wonders why so many businesses go to such great lengths to avoid their customers, be it with intricate email or phone voice mail systems that make it impossible for the customer to contact the business owner.

“These barriers are a distance between ourselves and the people that keep our business going,” Sean says. “They usually creep into a company’s system over time.”

Sean urges entrepreneurs to avoid creating these barriers at all costs.

“The customer, particularly the paying customer, in the present environment, is the most valuable asset to your company.”

Sean says business owners should always keep an open-line of communication with their customer, so that they can access you and talk to you.

"For a customer-focused business, keeping these channels of communication simple and open is one of the most important things you can do," Sean concludes.

Visit the blog next when Sean discusses that magical word for any entrepreneur: profit.

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