The green economy is on the rise and the franchising industry is prospering accordingly.
All the latest economic reports show that the green economy is helping to re-ignite the economy and a brand-new franchise report from Franchise Direct report says that green franchises are harnessing its power.
Perhaps once viewed as a fringe market, the world's green economy has grown incredibly in recent years. In the words of Alisa Harrison of the International Franchise Association: “the green trend has been growing for about 25 years now, but it has only recently become mainstream.”
The green economy proved its strength by growing in the wake of the 2008 recession. This was proof to economic experts that consumers would continue to buy environmentally-friendly products despite the harsh new economic reality. Currently valued at about $5.2 trillion globally and $1 trillion nationally, the green economy is currently making advances in the franchising industry.
The exclusive new Franchise Direct report found that there are two kinds of green franchises: franchisesthat exist solely to improve the environment and those that use green technology and practices in their everyday business. The former category is currently experiencing rapid growth, as entrepreneurs are capitalizing on the growing consumer demand for environmentally-friendly products like solar panels.
As for the growing list of companies that routinely employs green technologies, their hope is to appeal to consumers whose ethics inform their daily shopping. Many of America’s top franchises have introduced green technologies to appeal to this wide audience.
Any forward-thinking entrepreneur thinking about purchasing a franchise must seriously consider the green market. The new Franchise Direct green report provides insight and analysis on the country’s best green franchises, while detailing the industry's best opportunities.