Most of us crave the healthy glow of sun-kissed skin but worry about the damage caused by prolonged exposure to sunlight. Tanning franchises offer a range of innovative and ever-growing approaches to gaining that inimitable glow in a safer, controlled environment supported by experienced professionals.
Tanning salon franchises provide services such as:
- Indoor UV tanning beds
- Tanning booths
- Spray-tans
- Sunless tanning solutions
- Self-tan products
Legacy self-tanning products produced unpredictable results, with streaky, uneven tones that rubbed off onto clothes and bedding. Along with the poor results, the smell of first-generation self-tanning products was unpalatable, producing an overwhelming stench of wet biscuits.
Yuck!
Luckily, self-tan products are now considered much safer than exposure to the sun’s UV rays, with a much more pleasant smell. This means that tanning franchises are a growing industry sector for consumers who want the glow without the danger.
Sunbeds offer UV sun tanning in controlled bursts, minimizing the impact of long-term UV exposure. However, there are still risks associated with heavy sunbed use.
These days, the UV radiation emitted by sunbeds is limited to a maximum of 0.3W per square meter, making controlled exposure a safer experience for consumers and sunbed professionals.
While tanning services were traditionally the realm of female beauty, the balance is changing, with a more even proportion of men and women indulging in tanning products and services.
So, if you're looking for a career change and have a passion for cosmetic products that help consumers feel good and look good, then consider investing in a tanning franchise for a satisfying and lucrative way to earn your living.
Franchising
Franchising is broadly considered a safer way of starting a business, especially for people who haven't previously run their own company. When you invest in a tanning franchise, you inherit a wealth of benefits that help make your new business concern a success.
One of the most attractive aspects of franchising is inheriting the hard-earned reputation of the parent company.
However, when you go into business independently (without the support of an expert partner), you enter the sector at the bottom of the pile. Indies need to cut through the noise of their established competitors, making the first years of operation particularly challenging.
On the other hand, when you invest in a tanning franchise, you gain instantly recognizable branding, offering immediate curb appeal. Consumers are more likely to spend their disposable income with a business they already know and love, so taking on the branding of a well-known company helps attract customers right from the moment you open your doors.
As well as branding, you also inherit the parent company’s reputation for customer satisfaction and excellence, along with the word-of-mouth good faith they’ve earned over time. That’s literally priceless for a new business owner - especially in an industry that relies so heavily on recommendation.
When you invest in a tanning franchise, it's essential to maintain the parent company's reputation. After all, their success is your success. For this reason, most parent companies offer expert training and ongoing guidance to ensure that you're able to contribute to their continued success.
As well as training, most parent companies of tanning franchises offer HR support, providing guidance for employment-, financial-, and business regulations. Compliance with complicated laws is usually the stuff that keeps business owners awake at night - consider the value of having expert guidance every step of the way.
Tanning franchises offer:
- An inherited track record
- An existing reputation and a wealth of customer recommendations
- HR and training support
- Ongoing business support
Facts About Tanning Franchises
Tanning franchises offer ready-made businesses that supply and administer indoor tanning and self-tanning services. Whether providing high-end products such as San Tropez and Bondi Sands or safely administering spray- and self-tan, the market is enormous for consumers who crave that bronzed look.
Around 7.8 million American adults engage in self-tanning services - that's 35% of American adults, over half of the college student population, and 17% of teenagers.
While sunbeds are still big business, indoor tanning is definitely moving towards self-tan as the safer alternative. Overuse of UV sunbeds can be just as damaging as exposure to the sun, so owners of tanning franchises must maintain professional guidance for their clients, warning them of the risks.
The tanning salon industry generates an estimated $3 billion each year. While indoor sunbeds have seen a slight decline in consumer use, self-tan products and services have experienced a 3.9% growth over the past five years.
An estimated 13,462 tanning salon businesses are operating in the United States, employing around 58,000 people.
Franchising Vs. Independent
Franchising is regularly considered the common-sense approach to going into business, offering lots of benefits that help franchisees hit the ground running.
When people go into business independently, they often struggle to penetrate the marketplace. Think about it: new independent companies open their doors without a reputation. When it comes to hard-earned cash, people want reassurance that they're investing their money in a trustworthy company.
Franchises, on the other hand, tend to hit the ground running as they open their doors with instantly recognizable branding, reassuring customers that this is a service they already know, trust, and love.
All businesses require funding when they startup. They may need to buy products and equipment and invest in premises and marketing. Luckily, banks and moneylenders tend to favor the franchise business model. Your tanning franchise has already proven its market viability - the parent company has a history of profit, sustainability, and growth.
So, when you approach moneylenders with a franchise proposal, the business presents a much lower risk than an independent company operating without the ongoing support of an experienced partner.
Independent companies often struggle to achieve their funding goals because they have no history of market viability. Nearly half of all indies go into receivership within the first five years of operating because they struggle to penetrate the saturated marketplace and recoup their investment.
Tanning Franchises
Check out Franchise Direct's brilliant selection of fabulous tanning franchises, and help Americans gain that glow with less risk.
You can also check out many more Health & Beauty Franchises here on Franchise Direct as well.