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Atlanta: The Capital Of American Franchising

Franchise Direct is an international organization. We’ve got an office in Dublin and franchise portals that connect entrepreneurs to franchise opportunities in Canada, the UK, France, Germany, Spain, Ireland as well as the USA. And as proud as of we are of our global knowledge, we’re also very proud of our home town, Atlanta, Georgia, which is one of the biggest franchising hubs in the USA.

I was reading a recent article in the Atlanta Journal-Constitution and was amazed to discover just how important a city Atlanta is for franchise. As the AJC report, “InterContinental Hotels, UPS (which owns the UPS Store), Church’s, Chick-fil-A, Wendy’s, Aaron’s, Primrose Schools, Moe’s Southwest Grill and Carvel all have headquarters here”.

The story also includes a pretty detailed round-up of what Atlanta-based franchises are doing to create jobs and stimulate employment in the face of what continues to be a challenging lending situation. Some Atlanta-based franchises have had to come up with their own solutions, while Atlanta also seems to be a hub for franchise financing.

The UPS Store has taken matters into its own hands by offering an innovative loan program developed by Franchise America Finance and the Bancorp Bank. The company is working to help underwrite $22.5 million in loans to small-business franchisees at preferred rates.

Roark Capital Group, an Atlanta private equity firm, has created similar lending programs to assist entrepreneurs with Wingstop, FastSigns and its full range of Focus Brands such as Cinnabon.

If Atlanta is the capital of American franchising, we’re happy to be here.

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