No matter the season, whether economic or otherwise, one area of food franchising and food business in general continues to draw customers: foods grown organically.
Now reaching 78% of families in the U.S., organic foods are in demand. Franchises focused on food production taking this information on board can open a channel of consumer loyalty and tap into a market that remains solid despite economic fluctuation. With the purchasing of organic foods set as an enduring lifestyle choice, rather than simply a passing consumer behavioral quirk, food manufacturers tuning their ears to this area of food production can gain plenty of consumer attention. Organic products are now sold in markets beyond natural food stores and consumers have greater access to organic grown foods than ever before.
What can food franchise industry professionals take note of concerning organic foods? Consumers are even more aware of the connection between food and personal and environmental health.
Even though growth in sales slowed in 2007and has begun to turn around in 2012, it has not declined since 1990 according to Organic Trade Association statistics.
A growing number of franchises offering even healthier food items cater to this populace of individuals and families across the U.S. seeking quick and healthy meals on the go. With so many families looking to incorporate at least some organic foods into their diet, franchising can no doubt contribute and benefit by taking part in providing what consumers are looking for and willing to pay for even when times are tough.
Franchisors and franchisees have heard the term “recession proof” and everyone is considering ways to strengthen their brand and create an enduring franchise business that weathers storms. With fewer individuals compromising on organic food items, even when economic challenges arise, franchises offering products and services that are sympathetic to this lifestyle choice may well be on their way to attracting even more loyal consumers.