We’re always happy to highlight franchises that are making a difference in the community, and with the first day of school looming, it’s exciting to see one franchise initiative aimed at promoting health and fitness reaching a wider audience.
Jamba Juice, the California-based retailer has announced the expansion of its "Sip to Support" 10% give-back program. With this program, organizations who partner with Jamba Juice receive a number of swipe cards, which are distributed to the organization’s supporters. Jamba Juice then send 10% of every purchase made with those swipe cards to those back to the organization.
It’s a smart scheme designed to reward strong organizations and advocate healthy diets. With the growing movement around healthier school lunches, a number of PTAs have signed up. The company say it is going down quite successfully.
"The response has been very positive, so we wanted to offer the program to other community-based organizations -- youth sports leagues, after-school programs to name a few -- to have greater impact by creating an easy, fun and healthy way to feel good about giving back," a Jamba Juice spokesperson told MediaPost.
Any organization or a PTA with a local Jamba Juice should look into the possibilities of the ‘Sip To Support’ campaign.