1. The United States has the largest marketing industry in the world, and North American as a whole invests the most in the marketing and advertising sector.
2. Marketing services franchises assist other businesses in their advertising and marketing needs. Marketing is essential to a business's growth, and small and medium businesses often need assistance when it comes to advertising their business right. These businesses tend to turn to marketing franchises, outsourcing their services to utilize the franchise's expertise and improve their status in the marketplace.
3. Marketing services can include printing and sign franchises, marketing consulting franchises, communications and marketing training franchises, web site franchises, digital media franchises, and more. Despite a large market shift toward digital advertising, print and sign franchises are still numerous in the industry and continue to do well. It is important to remember that marketing efforts are not singularly focused, and businesses will need assistance from both digital marketing services and print marketing services to fully achieve their marketing goals.
4. The digital advertising industry in the United States is a $72 billion industry. Due to the rise of online marketing, digital marketing is estimated to be about 41% of a business's total spend in marketing endeavors.
5. Trends in the marketing services sector include digital marketing, Search Engine Optimization (SEO), and voice search using Artificial Intelligence (AI). The focus on digital marketing and advertising is becoming more prevalent, and businesses need assistance from marketing services franchises that have the expertise to guide them through the difficult landscape of advertising.