These days, Americans are encouraged to increase their physical activity, with just over half of all US citizens meeting the Physical Activity Guidelines for aerobic physical activity (as proposed by the CDC). The American Heart Association suggests 150 minutes of cardiovascular physical exercise weekly, but only 20% of the population meets this target.
Increasing physical activity helps individuals maintain optimal health, get better sleep, and complete daily tasks with less effort. So, if you're considering investing in a sporting goods franchise, you're in line for a super-profitable means of helping the US population meet their activity targets — giving them the incentive to live well and look good while doing it.
Sporting goods franchises sell sports-related products for both professional and hobby sporting fanatics, selling a wide range of tools, equipment, clothing, and gear that helps people feel good, perform better, and look good.
Sporting goods franchises sell:
- Athletic footwear
- Exercise equipment, such as jump ropes, specialist apparel, jogging accessories, yoga mats, and blocks
- Sports team merchandise for sports fans to show their allegiance to their crew
- Athletic apparel
- Sporting equipment, such as boxing gloves, punch bags, javelins, footballs, etc.
Of course, sporting apparel crosses over to the fashion market as well as the healthcare space, with sportswear brands as popular for everyday attire as conventional clothing labels.
Sporting goods franchises sell everything from golf balls, footballs, and baseballs to fishing gear, hiking kits, and rock climbing equipment. And there's a whole world of products for hobby walkers who need walking and trekking gear, camp equipment, and survival essentials.
In short, sporting goods businesses are incredibly lucrative, supplying cool gear for sports fans and keep-fit fanatics. So, it should be no surprise that sporting goods companies selling sporting equipment and accessories are seeing exponential growth, estimated to be worth a colossal $395bn a year by 2025.
But it's not all running about in shorts and sneakers; the wellness industry is seeing tremendous growth, offering premium gear for more sedentary pursuits, such as meditation, yoga, pilates, and massage therapies.
So, if you're looking to operate your professional life in a way that satisfies your love of sport and sporting accessories, consider an investment in one of Franchise Direct's excellent sporting goods franchises.
And reap the benefits of franchising.
Franchising
We all recognize that brand is everything in a market that spans the leisure and the fashion industries. Most consumers are prepared to pay extra for their chosen brand, whether that's for their sporting attire or their equipment. And this is where franchising really does come into its own.
When you invest in a sporting goods franchise, you inherit:
- An instantly recognizable brand identity and curb appeal
- A customer base who knows and trusts you
- An operational supply chain offering optimal profit margins
- A product line that you know your future customers already love
- Proof of concept
Not only do you inherit the business model of your parent company, but you also benefit from their expertise and field experience. Because when you invest in a sporting goods franchise, you'll also benefit from excellent training opportunities that ensure you're able to maintain the parent company's reputation for outstanding customer service, product knowledge, and aftercare.
Learn from experts and upskill to make your new business as appealing and inviting as possible.
As well as training, many sporting goods franchises provide some HR functionality that ensures your new business complies with complicated business-, financial-, and employment regulations. That really is the stuff that keeps most business owners awake at night, so knowing your parent company has your back is reassuring and worth its own weight in gold!
With a sporting goods franchise, you benefit from
- A reputation for excellent services and superb results
- Ongoing support and guidance from your parent company
- Online authority
Facts About Sporting Goods Franchises
Many sporting goods franchises specialize in a particular sport. For example, golf is a super-popular game in the US, so it's no surprise that many franchise opportunities are dedicated to providing general golfing equipment and accessories, gear maintenance, and training.
Similarly, there are specialized sporting goods franchises for fishing, hunting, outdoor pursuits, football and soccer, swimming and diving, and even dance trends such as Zumba.
Some sporting goods franchises sell more than just equipment; they sell services. There's a huge margin to be made from people hoping to improve their skills in their chosen sport. So for golfers, you can offer driving range facilities and on-the-spot training; for soccer fans, you can provide goal practice. Those sporting goods franchises that diversify are the ones that prosper in a challenging marketplace.
There's also plenty to be made in the second-hand retail market for sporting goods, especially for sports such as cycling and motocross, and field sports like javelin and pole vault. These are some of the sports that require a more significant investment to get started, so the second-hand market is a more affordable way for people to try new hobbies.
Franchising Vs. Independent
Practically everyone would love to be their own boss, but most people don't have a suitable or unique enough project to develop. But this shouldn't be a barrier to enjoying the freedom of working for yourself.
And this is what you get with a franchise: the satisfaction of working for yourself in a business that's already proven its viability.
Consider independent business owners starting up their new companies without the ongoing support of an experienced partner. They often struggle to penetrate the saturated marketplace because the customer base has already been drawn in by the existing competition.
Indies often struggle to recoup their start-up costs because the first five years of trading are about making a dent in the market rather than turning over a profit. In fact, almost half of all indies go under within that problematic first five years because they fail to recoup their costs.
However, franchises tend to hit the ground running, attracting customers as soon as they open their doors because they have:
- Products customers love
- The reassurance of a brand customers already trust
- Expertise that makes customers feel like they’re in safe hands
Sporting Goods Franchises
Check out Franchise Direct's brilliant array of sporting goods franchises. And help Americans get off the couch and enjoy the great outdoors with healthy physical pursuits.
Find your brand new start with Franchise Direct.