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Donald Cranford

November 6, 2008

Franchise Direct’s Magic Number: $280,000,000

That’s the rise in profit for Yum! Brands in 2008. Yum!, a quick service restaurant company which owns companies like KFC, Pizza Hut, Taco Bell, Long John Silver’s and All American Food, had second-quarter profits of $2.65 billion for the second quarter of 2008. Compared to a profit $2.37billion for the previous year, Yum! has enjoyed a 12% rise in profits. So despite the economic turmoil, established food franchises are continuing to grow and to thrive.



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