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Irvine Robbins Lasting Legacy...

Baskin-Robbins co-founder Irvine Robbins died from old age this week at the age of 90 leaving behind him a lasting legacy- 31 innovative ice-cream flavors and 500 ice-cream franchises that has changed the lives of so many Americans since the 1940s...


Irvine Robbins started his own ice-cream business in the early 1940s after he had served his time in the American army during World War II. He set up his ice-cream store "Snowboard Ice Cream" in Glendale in 1945. He was one of the first entrepreneurs to set up a store selling ice-cream and ice-cream only! His brother-in-law Burton Baskin who married Robbins sister Shirley, and would later become Robbins partner in business, set up his own ice-cream store "Burton's Ice Cream" in Pasadena.


ice-creamFollowing the advice of Robbins father, both men had decided not to go into business together from the beginning, but to operate as seperate ice-cream stores in the hope of evenetually going into partnership together. This partnership was created in 1948 under the new business name of "Baskin-Robbins".


History was made...


Baskin-Robbins had 43 stores by the end of 1949; a 100 more stores by 1960 and 500 stores in total when the ice-cream store was sold to United Fruit Co. for an estimated $12 million dollars in 1967. Six months later, Baskin died from a sudden heart attack leaving his legacy behind to be continued by Robbins. Although Baskin-Robbins had sold their business in 1967, Robbins continued to work for the new company for a further 11 years, helping to create and develop 100's of new flavors of ice-cream...


Most historic flavors:

(a) Baseball Nut- Created for the arrival of the Dodgers to Los Angeles in 1958;

(b) Lunar Cheesecake- Created after man had landed on the Moon in 1969;

(c) Beatle Nut- Created after the arrival of iconic band The Beatles during the 1960s.

Other flavors that didnt quite make it!

(a) Grape Britain;

(b) Ketchup

(c) Lox & Bagels


What remains to this day and forever more is Baskin-Robbins lasting legacy of innovative ice-cream flavors and ice-cream franchise stores and its ability to spread the enjoyment of ice-cream concept worldwide...


Deepest sympathies to the family and friends of the late Irvine Robbins...

Franchise Reporter

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