Here's the latest salvo in the coffee wars: McDonald's has launched a bold series of mobile ads to promote their Hot McCafe range.
The geotargeted ads will provide an innovative platform for McDonald's to reach new customers. If they happened popped up on your iPhone yet, you can see them over on the Mobile Commerce Daily website.
This is McDonald's second mobile campaign this month. They were promoting their breakfast menus via fun digital games. It's just more proof that the future lies in mobile for franchises.