It's been an emotional month for the franchise industry, as a few former giants have passed on. First we lost the founder of Century 21, Art Bartlett, before Christmas and now the founder of Taco Bell, Glen W. Bell, has passed away.
We particularly liked this anecdote that the New York Times plucked from Bell's biography, 'Taco Titan'. It happened when the first taco buyer turned up at his Bell’s Hamburgers and Hot Dogs in southern California.
“He was dressed in a suit and as he bit into the taco the juice ran down his sleeve and dripped on his tie. “I thought, ‘Uh-oh, we’ve lost this one.’ But he came back, amazingly enough, and said, ‘That was good. Gimme another.’ ”
Bell quickly realized the potential in selling tacos and now Taco Bell is the premier taco franchise in the world. His main innovation was the hard shell taco which he sold for 19 cents.
The rest is history.