We were delighted to see Quizno’s join the Franchise Direct family last year. They are one of the most exciting QSR franchises today, with a clear vision for success in the future.
That vision, by the way, is to become the number one QSR partner for convenience stores. That’s a hugely ambitious goal given the number of American convenience stores out there, but Quizno’s see this as the path towards huge profits and they’re revamped their operations in order to reach that goal. They're even now gearing their menu towards breakfast.
Shultz Hartgrove, Quizno’s VP for convenience development, has outlined some of the plans of the sandwich franchise for expansion in an interview with CSNewsOnline.
"We also see it as a great avenue for growth because we are able to solve a dilemma for c-store operators," he added. "Everybody sells $3 gas and has the same 20-ounce Cokes and king-size candy bars. We offer a way for them to distinguish themselves."
"We looked at how we can bring Quiznos inside and make it easier for the consumer, with the hope that they not only buy Quiznos but also other items in the c-store, raising the overall ticket and making that store a destination."
It’s an interesting form of expansion for the sandwich giants. It seems to me that the kind of exposure that Quizno’s will receive by locating themselves inside convenience stores will eventually have to trickle down to the franchisee operating individual units. They will be getting their product to the consumer and given the competitiveness of sandwich franchise market, everyone wins with this strategy.
Some other interesting elements of the new convenience store Quizno’s, as described by CSNewsOnline:
- Quiznos' recently launched eco-friendly packaging and uniforms;
- Point-of-sale signage, including pump-toppers, in-store danglers and static clings
- A hot grab-and-go case to be positioned next to the operator's coffee offering.