The incredible competition in the food franchise industry means that companies need to stay on top of the latest technology to ensure that they ahead of the rivals. They also need to make it as easy as possible for customers to access their food. We've seen how Domino's smart-phone and iPad apps have made ordering easier than ever before. Well now McDonald's is testing out GPS ordering.
The project is being on GPS machines in Japan at the moment. We know that Japanese culture is one of the fastest to adapt to new technologies and this seems like fascinating experiment. According to the UK's Daily Telegraph, the very savvy program "Intel Transport System" will soon feature items from the McDonald's menu.
The system will work like this:
When a car gets within a couple of kilometres of the restaurant the occupants can use the satnav screen to select meals from a menu. Choices are punched through the ITS network to the restaurant, which will receive payment electronically if the user is signed up to one of the many e-wallet schemes available in Japan
This is pretty cool. Users can then pre-order and collect their food via a McDonald's drive-in. I don't know about you, but I associate GPS systems with being lost somewhere. This is perhaps my favorite innovation with this technology: you might be driving around lost, but you can pay a visit to a local McDonald's to get your mind off your problems before quickly getting back on the road.