Food franchises are always keen to take on trends, especially when they involve utilizing local talent. The latest trend that QSR franchises have looked to tap into involves using local art.
One of the biggest criticisms leveled at food franchises is that they have a reputation for being stale, cookie-cutter restaurants. Food franchises have found that local art or design touches can go a long way for making audiences feel at home and making national restaurants seem more local.
QSR Magazine have profiled the phenomenon in its latest issue. They discuss the coffee franchise Coffee Bean & Tea Label, which while on the verge of launching a new self-brewed coffee and tea concept, hired Gensler, an LA design company, for guidance. Gensler employed a local art school graduates to reimagine the stores.
“That they were all young emerging artists was a parallel to this brand, which is a young emerging brand,” Gensler branding expert Dominick Ricci told QSR.
Here's a great example of a local franchise shaping its own image in the world. Rush’s, a South Carolina burger franchise, was also singled out in the article for commissioning a local painter to depict some important moments in the franchise's history.