I think we’re probably all guilty of beating the ‘recession’ drum to death in the last year or so, but it is still staggering to witness the social changes that are occurring since people were forced to tighten their belts. Even where Thanksgiving is concerned.
Turkey Day takes place this Thursday. For as long as I can remember, Thanksgiving has meant a day of overeating in the warm confines of my family’s house or sometimes my uncle’s. Thanksgiving is an opportunity to count your blessings and thankfully we can still afford to bring the family together with all trimmings: the turkey, the cranberry sauce, the mashed potatoes, the pumpkin pie.
But many people who can’t afford the big feast at the moment are turning to restaurants to provide them with a memorable meal. It’s an interesting shift and a great opportunity for food franchises. People want a meal that’s big and tasty, and in many cases, restaurant franchises have the built-in flexibility to provide this service.
That’s one of the points to take away from a report from Mississippi’s Clarion Ledger newspaper. As the paper rightly reports, the shift towards restaurants on Thanksgiving presents a great opportunity for food franchises that have been struggling to drum up business in a difficult. With more Americans eating out on Thanksgiving, it’s becoming a day that franchises can make their own. Some places, the story reports, are even selling Thanksgiving food out to families.
However it gets done, it’s great to see the entrepreneurial spirit alive and kicking, especially on a major holiday.