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Home is where the heart is. And what is true for family life is also true in the business world these days.

A few weeks ago, Franchise Direct published a report on the home–based business sector. The report found that home-based businesses and franchises comprise some of the best opportunities out there in the current business environment. That statement is backed up by new statistics, as well as a new story in Business Week magazine that declares the rise of the ‘homepreneur’.

The Business Week story states that there are 6.6 million home-based businesses in America which account for more than 50% of a person’s income. The story also states that there are over 13 million people employed in the home-based sector, about a million more employees than the home-based sector.

And what’s driving the success of the home-based sector?

“First, technology has made it easier to start and run a business from anywhere. But just as important, there has been a change of consciousness in the business world to recognize home-based enterprises as legitimate.”

Our report makes many of the same points. The work place has evolved immensely over the last two decades and it is safe to say that it is seen by many as the future of business.

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