Some people see franchisors as men in suits who simply do math while franchisees do the real work. Well, today we’d like to offer up a story on pizza franchising that contradicts that preconception.
Siler Chapman is a pizza savant. He has competed in the Pizza Olympics in Italy and was even the winner of the freestyle acrobatic title at the U.S. Pizza Championships. He has a gift for tossing pizza dough. But Chapman also has a brain for business and Entrepreneur magazine has profiled his role within the Donatos Pizza franchise.
Chapman offered two very interesting insights, one regarding how to run a franchise, the other about how to create a thriving pizza franchise:
Was it hard changing to a franchise?I was running around with my head cut off. I didn't have any basic structure or systems in place. I've seen hundreds of pizza concepts, but Donatos believes what I believe in: Their mission is to promote goodwill through their products and go above and beyond in service. My sales increased 33 percent when I made the switch.
Are you still tossing dough?
Last year, Donatos brought in a hand-tossed product, and my tossing is great marketing. Next spring, I'm going to Italy for one more title. They see me as the has-been kid, but they'll be surprised when I step back in.
Chapman brings both flair and business expertise to his franchise ownership. He is living proof that you can bring particular expertise, beyond sales, to franchise ownership.