We've been waiting for one franchise to create an innovative app that would satisfy consumer's demand for fun, smart, interactive apps that would simultaneously drive them closer to the product itself. It looks like Domino's has achieved that.
Some franchises have launched interesting apps, but I think Domino's new Pizza Hero iPad app takes the cake. The app doubles as a game and a way to order Domino's. As Mashable report, the app lets you "simulate the experience of kneading dough, spreading sauce, sprinkling cheese, placing toppings and cutting slices all while a timer ticks away. The object is to make the pizza as quickly as possible and to closely mimic the experience of real Domino’s workers."
You can then click on the 'Make An Order' tab and send the best you designed to your local Domino's. While not every pizza you design is makeable, the vast majority of sensible designs can be distributed to your house in less than a half hour.
All in all, it's great development that makes consumers engage with Domino's products, while personalizing their pizza. It's an incredible development and we're looking to further developments on the app front.