It’s Monday and pizza (and basketball) are on our mind.
America is just coming to grips with March Madness. Over the next few weeks, the country will become obsessed with college basketball and the NCAA tournament. So now that the brackets have been revealed and the anticipation is mounting, it’s interesting that Domino’s Pizza have announced they are now the “Official Pizza of the NCAA”. Domino’s has not been involved with a national sports marketing sponsorship since 2007 and the NCAA represents a big investment for them. The sponsorship deal extends beyond basketball, though the NCAA Tournament will provide them with the greatest exposure. Given the perpetual popularity of the tournament, the deal seems like a slam dunk.
In other pizza news, the New Orleans-based pizza franchise Naked Pizza has turned a few heads with its choice for its first international unit: Dubai. The bustling Arab city may not have a long pizza tradition, but it has attracted great wealth of the past decade and rather than pursue the European or southeast Asian markets, Naked Pizza has decided to build their international identity with their Dubai store. Of course, there are cultural sensitivities for Naked to consider and they’ve rebranded their Arabian stores as “N_K_D Pizza”.
In all, Naked Pizza plan open over 100 stores on the Arabian peninsula. There’s a lot of political strife in the region at the moment, and it’s interesting to see Naked choosing the Arab world over China and India. Hopefully this strategy will prove to be a profitable one.