OMG. Think of all the moments in life that have been elevated because we had access to that elixir of the gods; that succor to the sweet-toothed: candy.
And while candy is rightly considered a legal form of crack for kids, it's more than a sudden injection of super-glucose. As an adult, candy sends you back in time.
OK, so you probably don’t have the craving for sugar that you might have had as a kid, but those fancies in psychedelic colors really do take us back to happy childhood memories.
But, of course, candy really is for kids - a treat that sways favor and the opportunity to indulge in something deliciously wanton.
Think boiled sweets and chews, macarons and waffles, rocky road and brownies, and everything in between. And we haven’t even mentioned bubblegum or chocolate yet! Heck, we’re probably putting on weight just thinking about it.
It just goes to show that candy brings out the passion in us all. And, if you’re looking for THE most fun place to earn your living, the promise of a candy franchise might just light your fire.
Franchising
If there’s one luxury item that relies heavily on brand, it’s candy. It’s not just a chocolate bar; it’s a Snickers. It’s not just any old peanut butter cup; it’s a Hersheys.
So, when you think about setting up a candy store, you can't help but recognize the brand loyalty of the customer base.
When you invest in a franchise, you benefit from a whole raft of benefits - brand being among the most significant.
Taking on a candy franchise allows you to use the branding of a company that your future customers already know well and absolutely love. You literally have a ready-made customer base waiting to partake of your delightful wares.
However, when you set up as an independent candy store, you have to start from scratch: no reputation, no existing supply chain, and no current customers.
You have all of that in the bag with a candy franchise.
Not only that, but your parent company will ensure that your service offering is up to scratch, providing world-class training to ensure that you can uphold their hard-earned reputation for excellence.
Additionally, many parent companies offer a portfolio of HR functions, including help with regulation compliance. This is the stuff that keeps business owners awake at night, so any assistance - especially if your candy franchise is your first business venture - is always welcome and worth its weight in gold bullion (even if it’s the edible type!).
Candy franchises offer:
- An excellent reputation for friendly, helpful service
- Access to an existing supply chain
- HR and training support
- Ongoing business support
Facts About Candy Franchises
OK - here's the nitty-gritty: the figures. We hope you're sitting down because these are super-impressive.
According to Precedence Research, the global confectionery market was worth $235.5bn in 2020 and is projected to be worth $298bn by 2030.
According to Statista, the US confectionery market was worth $36.4bn in 2016 and is expected to grow by more than 44% by 2025, when it will be worth $52.6bn.
Of course, we've been talking about the child's love affair with the candy store, but one of the real growth areas in the sector is the gift-buying market. According to FoxBusiness, 32% of American adults surveyed said that chocolate was the gift of choice for Valentine's Day, and - in 2021 - the average spend was $46!
Other occasions American adults tend to splash out on luxury chocolate gifts are:
- Birthdays
- Anniversaries
- Party gifting
- Christmas
- Easter
- Thanksgiving
Chocolate, in particular, is often used as a recompense gift. If you've done something to upset someone you love, chocolates are as effective as (and more gender-neutral than) flowers in their ability to thaw a frosty situation and as a way of showing them how sorry you are.
Candy franchises specialize in all sorts of delightful confectionery, including:
- Toffees
- Candy bars
- Gummies
- Jellies
- Pastilles
- Cakes
- Baked good and pastries
- Cookies
- Ice cream and sorbets
- Lollies and slushies
- Cotton candy
- Licorice
- Hard candies
- Sour candies
- Chewing- and bubble gum
- Caramel and fudge
Candy franchises are well-known for their large, spacious stores and wild, psychedelic color schemes. They’re literally a wonderland of sweet things, making a child’s visit to a branded candy store one outing they’ll behave all day long for.
Franchising Vs. Independent
Starting up a new business is a challenge, but franchising offers a range of excellent benefits that help overcome some of the big pain points for independent startups.
Starting up a business without the support of an existing partner means that you start with no existing customer base and very little by way of marketing budget. And you have to compete with the well-known sector leaders. It can be challenging to cut through the noise of the competition.
However, when you invest in a candy franchise, you start from a stronger position. You have an existing customer base and the backing of a strong partner that will help you develop your business every step of the way.
You gain instant curb appeal when you take on the brand of an established business. In fact, most franchises hit the ground running, while indies tend to lag behind for the first couple of years of business.
Unfortunately, almost half of all independent companies go bankrupt within the first five years because they struggle to recoup their startup costs.
And when it comes to startup costs, it's common for franchisees to gain their startup collateral more easily than indies.
Banks and moneylenders usually favor the franchise model. That's because the business structure is built upon a proven model that's already demonstrated healthy growth, sustainability, and profit.
Indies often struggle to achieve their startup costs because their business model is yet to be proven. When you approach a lender without a history of profit and sustainability, it’s much harder to convince them to part with their money.
Candy franchises are a great way to transform your working life. So, if you’re ready to consider self-employment, look no further than Franchise Direct’s excellent selection of business opportunities.
Candy Franchises
Check out Franchise Direct's delectable selection box of exciting candy franchises. And help Americans - young and old - celebrate the unabated joy of the candy store!
You can also check out many more related Food Franchises here on Franchise Direct, such as: